What are we really buying? When a shirt isn’t just a shirt…

It’s a shirt. What else can I write about?

My good friend Jane is stumped.

She’s created an incredible men’s shirt. It ticks off so many boxes. Solves so many Urgh! moments for guys.

It’s crease-proof. No more ironing.

It’s sweat-proof. No more horrific underarm pools.

But she can’t figure out what to tell people about the shirt. Other than lines like these.

What’s more, there are lots of stores selling shirts. Why would anyone buy from an unknown — even if the shirts are incredible…

When a shirt isn’t just a shirt

We draw it out.

Who would find these shirts helpful?

Doctors, physios, those in the medical profession because they move around a lot. The flexible fabric will make it more comfortable.

Self-employed. Because they don’t wear suits and ties to work, but still need that professional look…

We move onto what they do in the evenings. On the weekends. What they laugh at. Who they spend time with. What they drink. What they watch.

We paint a picture of the men who wear these shirts. Their lives. Their loves.

Meaning matters more than price.

The other day I needed peanut butter.

There was a great selection. The one that stood out to me looked home-made. It had personality. It had a story. It spoke to me like a friend. It oozed deliciousness, passion, and charm:

COME VISIT US! Own up… you’ve been promising yourself a visit to Nelson for ages. You can take a bike tour, kayak and hike Abel Tasman National Park and inspect a bunch of vineyards. These days thought the highlight of any visit to Nelson is The Peanut Butter Factory Tour… round up the family and book yourselves in…

AUSSIE’S LEGENDARY KINGAROY NUTS, FRESH ROASTED AND LOVINGLY SQUASHED IN SUNNY NELSON, NZ

It was almost double the price of other peanut butter brands.

I bought it.


Why do you buy?

Many of us are picky about what we buy. It helps if the product or service is good. But we’re not just buying a product or a service.

We naturally want to connect. To be understood. To relate. To be related to. To support local and small — because that could easily be us.

We’re buying meaning. An experience.

So give us something to cling onto.

Share your story.

Make us laugh.

Help us believe.

Be part of our lives.

Because a shirt isn’t just a shirt.

Source – https://medium.com/swlh/what-are-we-really-buying-when-a-shirt-isnt-just-a-shirt-dc9eeda9041b

Tips on what dads really want for Father’s Day – and what to avoid

Tips on what dads really want for Father’s Day – and what to avoid

As much as we love them, Dad’s tend to be notoriously difficult to buy for. Ask them for gift ideas and they will invariably say, “Just a bit of peace and quiet”, or “There’s nothing I need, don’t waste your money”. Then he’ll duck back behind his newspaper or disappear into the shed. Infuriating, really.

Now Father’s Day is upon us and your old man is doubtless being as helpful as ever. Which is why most Father’s Day gifts are bought at the very last minute (in other words, today). So here are our suggestions for the things he wants – and the things he almost definitely doesn’t…

DO get the kids to make him something

From their creative “crafting” attempts in toddlerhood to amusing DIY cards or more impressive artworks when they’re older, anything made by his offspring will have him swelling with pride.

Father's Day Gift Ideas - John Miles Blog Post

Father’s Day Gift Ideas – John Miles Blog Post

DON’T resort to novelty socks or ties

They might evoke a forced, hollow laugh upon unwrapping, but they will swiftly disappear to the back of a drawer until unearthed by baffled archaeologists centuries from now.

Father's Day Gift Ideas - John Miles Blog Post

Photo by The Creative Exchange on Unsplash

DO get posh booze

What kind of father wouldn’t like a swishly packaged, lovingly selected tipple on his special day? A case of fine wine, a bottle of single malt whisky or artisanal gin, even a mini-cask of his favourite ale… Cheers, Dad. Hic.

Father's Day Gift Ideas - John Miles Blog Post

Photo by Adam Jaime on Unsplash

DON’T go gizmo, go retro

Unless he’s a dedicated tech fiend, gadgetry can leave your average father befuddled and feeling a little lost. Instead, opt for nostalgia with a vinyl turntable, vintage books or a retro-styled DAB radio. Boys’ toys like Scalextric or Air Hockey will have him reminiscing back to the good old days, just as long as you let him win.

Father's Day Gift Ideas - John Miles Blog Post

Retro Gifts

DO give him a lie-in

More of a Mothering Sunday tradition, but an extra hour or three in bed can be a rare delight for dads, too. So switch off his alarm, then have a slap-up breakfast and his favourite newspaper waiting when he does emerge. Don’t do breakfast-in-bed – it gets crumbs everywhere. Instead, ensure bacon and egg stacked with hollandaise is wafting delicious aromas through the house, driving any nearby vegetarians/ dogs insane.

Father's Day Gift Ideas - John Miles Blog Post

Give Dad a Sleep In this Father’s Day

DON’T buy him spa treatments

Vouchers for some sort of “pampering” it might seem like the logical extension of a grooming gift, but beware. He’ll be deeply self-conscious. He’ll feel exposed in his towelling robe, like a spy about to be assassinated. He’ll secretly resent it. Especially if he has to wear those weird slippers or (even worse) paper pants.

Father's Day Gift Ideas - John Miles Blog Post

Avoid Spa Treatments

DO consider grooming gifts

Don’t try to metrosexualize him if he’s resistant, but grooming treats are usually appreciated and precisely the kind of thing he’ll rarely buy for himself. It’s hard to go wrong with fragrances, skin care or hair products. He’ll be at his handsome best in no time.

Father's Day Gift Ideas - John Miles Blog Post

Grooming Ideas

DON’T dismiss things as ‘too obvious’

If he’s dropped unsubtle hints about wanting something boringly practical – say, a power drill, garden shears or plain leather wallet – swallow your pride and buy it. Many a disappointed dad face has resulted from people mistakenly believing something is “too obvious” and trying to surprise him instead.

Father's Day Gift Ideas - John Miles Blog Post

Photo by Annie Gray on Unsplash

DO give him a ring

Not the jewellery type (that would be weird). The phone call type, if you can’t see him in person. He’ll probably harrumph about “making a fuss” and say “I’ll get your mum” within two minutes, but he’ll love it really.

Father's Day Gift Ideas - John Miles Blog Post

Give Dad a Call this Father’s Day

Don’t get him self-help books

Avoid self-help book that sends a passive-aggressive message of his parental shortcomings.

Father's Day Gift Ideas - John Miles Blog Post

One to Avoid

DO tap into his hobbies

Men tend to be obsessive hobbyists, so indulge his latest fixation – whether it’s angling or archery, meat-smoking or golf. For runners, how about wireless earbuds or a foam roller? If he is golf mad try a new driver or putter, spends his weekends in the shed a hardware voucher. Your mother might roll her eyes, but his will light up.

Father's Day Gift Ideas - John Miles Blog Post

Father’s Day Gift Ideas – John Miles Blog Post

Don’t resort to tacky novelty gifts

As tempting as it is it is best to avoid gimmicky gifts, you may get a little giggle out of him but inevitably they will end up at the back of his draw along with his novelty socks or pride of place at your next garage sale.

Father's Day Gift Ideas - John Miles Blog Post

Avoid Novelty Gifts

DO go for a pub lunch

You can keep your Michelin stars and tiny portions. A hearty Sunday roast, washed down with a pint or two (let Mum drive), will ensure paternal contentment – especially if he doesn’t have to pick up the bill for once. Make a reservation, though. If there’s one thing dads find disappointing, it’s poor organisation. And queues. And hunger. OK, three things.

Father's Day Gift Ideas - John Miles Blog Post

Photo by Sally Anscombe

DON’T buy him flowers

You might think it’s modern, but he’ll snort with contempt – and not just for hayfeverish reasons. Plus he will also suspect they’re really for Mum.

Father's Day Gift Ideas - John Miles Blog Post

Avoid Flowers this Father’s Day

DO go foodie

Whether he fancies himself as a home chef or just enjoys eating, the way to his heart is through his stomach. Meat hampers, chilli sauces, coffee subscriptions, jars of posh pickles or pork scratchings… anything that makes him lick his lips, rather than sheepishly mumble, “That’s lovely, darling”.

Father's Day Gift Ideas - John Miles Blog Post

Gourmet Goodies

DON’T get driving gloves

I am guessing he is not Jeremy Clarkson or Ryan Gosling on the streets of California in the movie Drive. Although if he actually is, perforated leather ones are best!

Father's Day Gift Ideas - John Miles Blog Post

Photo by Hannes Egler on Unsplash

DO a photo montage or frame his favourite things

Frame something for him to stick on his study wall and gaze at adoringly. A montage of family photos, his favourite book cover or album sleeve, an old sports kit or military uniform, a cartoon or map that he likes. It might be too late for this year but bear it in mind for next time.

Father's Day Gift Ideas - John Miles Blog Post

Montage of Memories

Great Gift Ideas For Men – John Miles Non-Iron Dress Shirt Review

Great Gift Ideas For Men – John Miles Non-Iron Dress Shirt Review

The summer is almost here, and it’s time to talk about something that could possibly change the way you think about dress shirts. For many men, wearing button-up shirts can be uncomfortable because the shirts often absorb sweat in the heat. In this post, I want to introduce John Miles – the ultimate shirt brand that sells performance dress shirts that are moisture-wicking, wrinkle-free and quick-drying. Their shirts would make great gifts for men this summer as they’re some of the most functional shirts that I’ve seen!
A bit about John Miles- the brand makes all their dress shirts in Australia, which means that the materials and manufacturing process is extremely high quality. The shirts are made with a 4-way stretch which means that their garnets give off a slimmer look. The most unique thing about their shirts is that they are totally wrinkle-free and hassel-free, which means that you can scrunch it in your bag and it will still look fresh after you take it out!
I recently got this lovely Non-Iron Classic Fit Pale Blue Dress Shirt – I chose this shirt because of it’s beautiful colour, as pale blue is an elegant, versatile and flexible colour that goes well with any outfit, be it casual or formal. The most important thing about a good shirt is that it can be worn in any occasion, and this one definitely fits the bill. John Miles also sells them in white, gingham and other cool colors.
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In terms of the style, the shirt is beautifully designed and looks extremely stylish. I think the lovely blue pattern is beautiful because it is slightly textured, which makes it look unique and interesting. The knitted pattern of the shirt makes it stand out from regular plain shirts. The shirt also has removable collar stays, which makes the collar stand up well and suited for formal occasions. I love the shaped hem in the bottom, and the lovely white buttons which blends in with the shirt.

As for the comfort and fit, the shirt is made with a very stretchy material composed of Nylon, Lycra and Polyester. The combination of these materials means that the shirts are quick-drying and any sweat from the body is quickly evaporated in the air. I got a Size Small for my boyfriend, and it fits him just fine. You can probably get a size smaller because of the fit, but they have a useful size guide which you can use. The shirt is extremely soft and comfortable, which is really surprising as I never expected a synthetic material to feel so luxurious!

The quality of this John Miles shirt is absolutely top-notch. Since John Miles makes their shirts in Australia, their quality check is impeccable, and they even package their shirts in laundry bags that you can use to wash your shirt in! I really enjoyed this little touch, and washing the shirt in a bag will also extend the shirt’s life, ensuring that it lasts for years to come.

Overall, John Miles really hits the sweet spot in creating functional, beautiful and hassel-free shirts for men. It’s hard to find shirts that can keep one cool during the heat, and these shirts pack and unpack easily without any wrinkles at all. They outperform any dress shirt that I’ve ever seen, and is my boyfriend’s new favourite shirt (which got him lots of compliments). I cannot recommend John Miles enough!

http://www.fantailflo.com/2018/05/great-gift-ideas-for-men-john-miles-non.html

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